That was the galvanizing turning point for us.Įrik Roth: What are the biggest lessons you learned along the way?Īnjali Sud: One is to look where others aren’t looking. If you believe the future market will be big and you can build things to delight customers, you can figure out the rest: pricing, how to go to market, and how to drive revenue. We can doubt it by having a small team spend a year building products. But the stat everybody rallied around was customer satisfaction. When Anjali became CEO, she realized that B2B marketing tactics would improve the company’s growth.Įrik Roth: What results of those early investments were your board most excited about?Īnjali Sud: The standards outputs such as subscribers, booking, and revenue numbers were important, of course. Interview Vimeo CEO Anjali B2B SAASPierceProtocolīefore Anjali Sud was appointed as the CEO of Vimeo, the company was trying to compete with Youtube and Netflix. Later the company starts generating an increase in revenue year by year. In 2020 company had 1.5 million paying customers and generated a revenue of 83.3 Million Dollars. The reinvention of the company made a huge revenue in the year 2020. These software solutions serve video content creators. Levin allowed Anjali to work on her idea and reinvent the company, and in a short time, the company started working as a software solution company. Anjali Sud conveyed her idea to the CEO of Vimeo, Joey Levin, and he liked the idea. In a conversation with Forbes, she wants to allow small content creators and business owners to do their best with their videos with a little technical knowledge following the idea of GoDaddy and SquareSpace.Īnjali Sud joined Vimeo in 2014, and she was appointed as CEO of Vimeo in 2017 when she gave the idea to reinvent the company. See also Essential Health Tips that you will Need for 2022 She says that Youtube is a permanent source of fun and entertainment for people, and it would be hard for people to use another one for their fun because they are already getting the content of their taste. Anjali Sud reinvented Vimeo by analyzing that it would take 17 Billion Dollars to compete with these big giants. At that time company was about 12 years old. Before joining Vimeo, she worked in the finance, media, and e-commerce role at Sagent Advisor, Amazon, and Time Warner.Īnjali Sud joined Vimeo when Vimeo was trying to compete with Youtube and Netflix in 2014. She did BSc in finance and management in 2005 from the Wharton School of the University of Pennsylvania and completed his MBA in 2005 from Harvard Univerisity Business School. In 1997, she went to Massachusetts and started studying at Phillips Andover Academy in Andover.
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